Reports
Alberta Market Performance Report

Alberta Market Performance Report

Monthly update on Alberta's regulated iGaming market performance.

About This Report

Published by AiGC, this report promotes transparency and gives stakeholders a monthly view of key market indicators and emerging trends. It summarizes aggregate market data for the reporting period and reflects the continued evolution of Alberta's regulated online gambling sector.

Report Highlights – September 2026

Active Operators

24 Active Operators

Operators that have an active operating agreement with AiGC and operate one or multiple registered iGaming sites.

Non-Adjusted Gross Gaming Revenue (NAGGR)

$56.6M

Non-Adjusted Gross Gaming Revenue (NAGGR) means the aggregate amount of Wagers less the aggregate amount of Winnings.

Active Player Accounts

388,585

Active Player Accounts are accounts with player activity during the reporting month and do not represent unique players as players may have accounts with multiple Operators.

Average Revenue Per Active Player Account (ARPPA)

$146

Average Revenue Per Active Player Account (ARPPA) is calculated as total NAGGR divided by number of Active Player Accounts for the same reporting month.

NAGGR Market Share by Product

75.6%
19.5%
4.9%
Casino 75.6% Sports and Event Betting 19.5% Live Casino 4.9%

Get the Report

A downloadable version of the Alberta Market Performance Report in Excel is available below. Published monthly in the third week of each month.

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Definitions

Active Operators
Active Operators are operators that have an active operating agreement with AiGC during the reporting month and operate one or multiple registered websites offering Eligible iGames.
Active Player Accounts
Active Player Accounts are accounts with player activity during the reporting month and do not represent unique players as players may have accounts with multiple Operators.
Average Revenue Per Active Player Account (ARPPA)
Average Revenue Per Active Player Account (ARPPA) is calculated as total NAGGR divided by number of Active Player Accounts for the same reporting month.
Eligible iGames
Eligible iGames means the lottery schemes that AiGC is authorized to conduct and manage pursuant to, and as set forth in, the iGaming Alberta Act, SA 2025 and the Gaming, Liquor and Cannabis Act, RSA 2000.
Non-Adjusted Gross Gaming Revenue (NAGGR)
Non-Adjusted Gross Gaming Revenue (NAGGR) means the aggregate amount of Wagers less the aggregate amount of Winnings.
Wagers
Wagers means the aggregate amount of all cash collected or otherwise received by Operators from players for participating in or for the right to participate in any Operator offerings (including all accepted wagers, rake fees, tournament fees and other fees).
Winnings
Winnings means the aggregate amount of player winnings derived from Wagers.

Eligible iGaming Products

Casino
Casino are random number generator-based games such as slots, progressive jackpot slots, traditional table games, poker, and keno.
Fantasy Sports (Fantasy)
Fantasy Sports (Fantasy) includes daily Fantasy Sports, seasonal Fantasy Sports, and tournament-based Fantasy Sports.
Live Casino (Live)
Live Casino (Live) are real-time games hosted by a live dealer such as live slots and keno, traditional table games, and gameshow-style games.
Peer-to-Peer (P2P)
Peer-to-Peer (P2P) are games where players compete against other players located in Alberta such as peer-to-peer sports betting and poker.
Sports and Event Betting (Betting)
Sports and Event Betting (Betting) includes traditional sports, esports, and novelty products, including various bet types such as single-event, live action, pool, and parlays.